Hard worker. Dime-store comedian. Soccer mom.
Professionally
My superpower? Communicating.
Not just because I'm good at it – but because I believe in the power of connecting people – as a creative leader, colleague or presenter.
I heart cause marketing.
I was able to wear a lot of hats while working on Ford Warriors in Pink. And I loved it. Before the pandemic, we designed and sold new apparel every year to raise funds and awareness for breast cancer patients and survivors. Working with major networks, publications and celebrities to promote the program was cool – but best of all was wrapping it all together to create positive experiences for warriors in the fight.
Headlines rule. But I can write so much more.
Editorial, interview material, TikTok banter, you name it. I can tell any story. Yes, I've written my fair share of automotive advertising. But I've also written inspirational content for cancer survivors, empowering content for women, how-to videos, museum exhibit displays, coloring books and t-shirt quips.
1-to-1 (aka building relationships).
Whether it's through email, social, packaging, an in-person event – or even good ol' snail mail, I understand the importance of relating to customers. Once upon a time, I helped build the first 1-to-1 group at JWT. I've lived through the transitions of CRM to CRX, from print to social, from in-person to remote and back again. Now I'm ready for what's next.
Personally
I appreciate the little things. And a lot of things.
It's hard for me to declare favorites when there's so much to love... everywhere. Sure, I have strong opinions about which headline or campaign will work better, but please don't ask me to choose between tacos or sushi. What I enjoy most: Spending time with friends and family, reading, traveling, exploring new places (especially with morning walks or jogs in towns I've never been to), ALL types of museum going and my absolute fave is ANYTHING that involves song and dance.
Two teenage daughters keep me honest.
A working soccer mom and parent volunteer? It's true. I have two very active girls and I love being there for them. But I also love what I do, and that means working everywhere from home to the office to on the road. Today it's easy to stay connected even when I'm away. Our family is busy – but also flexible, and always up for an adventure.